David Emery OnlinePush Pop Press acquired by Facebook
3 August 2011
Now we're taking our publishing technology and everything we've learned and are setting off to help design the world's largest book, Facebook.
Although Facebook isn't planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories. With millions of people publishing to Facebook each day, we think it's going to be a great home for Push Pop Press.
This seems like a big loss to the digital publishing world; there’s no doubt that Push Pop Press had the best eBook tech out there, and it seems a shame that this won’t get further use.
On the other hand, it’s very interesting that Facebook are aggressively hiring amazing designers at the moment – with their resources, they could come up with something really interesting. It would be very easy for them to rest on their laurels and simply keep iterating Facebook.com, but it feels like they’re aiming much higher then that.
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