David Emery OnlineBBM Music aims to make song-sharing even more social for BlackBerry users
25 August 2011
BBM Music will be a subscription service costing $4.99 a month in the US, although how that converts elsewhere in the world has yet to be announced. Users will choose 50 songs from the BBM Music catalogue for their profiles, which can be used to create playlists, and cached locally on their BlackBerry smartphone for offline listening.
50 songs? That's not much, but this is where the BBM angle kicks in. Users will also be able to access the 50 songs of any of their BBM contacts who subscribe to the service. That means a theoretical choice of 100 songs if one friend signs up, 200 songs if three do, and 2,000 songs if 39 do. And so on.
I can’t see this succeeding – the concept is just too complicated, and I can’t see the BBM user base (who primarily use it because it’s free) shelling out $5/month – but it’s certainly an interesting idea.
There’s a lot to be done in the area of ‘social music’ – this isn’t it (in the same way iTunes Ping wasn’t either) but it’s way more interesting then another iTunes clone, or another Spotify clone for that matter.
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