David Emery Online

Hi there, I’m David. This is my website. I work in music for Apple. You can find out a bit more about me here. On occasion I’ve been known to write a thing or two. Please drop me a line and say hello. Views mine not my employers.

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Apple's iTunes Match beta doesn't technically stream music

30 August 2011

Despite evidence that appears to show streaming playback through iTunes Match, an Apple spokesperson confirmed to Peter Kafka of All Things D that content played from the service must first be "stored" on an iPhone or iPad. The service appears to be streaming because it begins playback instantly, but instead of true streaming it is downloading and storing the file while beginning simultaneous playback.

"Apple's system, as it's currently constructed, still requires users to keep stuff on their machine in order to play with it," the report said. Kafka speculated that files that are not "downloaded" through iCloud but still played will sit in a "temporary cache" on the machine.

The semantics of this are pretty ridiculous – every major streaming service works in the same way, using a local cache. iTunes Match is streaming just as much as Spotify is.

And it’s also not very surprising that iTunes Match does supports streaming – it’ll be interesting to see what other features it gains before it launches (my bet: a web based version of iTunes, alongside a whole new version on the desktop).

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