David Emery Online
The hardest working font in Manhattan
17 February 2025
In 2007, on my first trip to New York City, I grabbed a brand-new DSLR camera and photographed all the fonts I was supposed to love. I admired American Typewriter in all of the I <3 NYC logos, watched Akzidenz Grotesk and Helvetica fighting over the subway signs, and even caught an occasional appearance of the flawlessly-named Gotham, still a year before it skyrocketed in popularity via Barack Obama’s first campaign.
But there was one font I didn’t even notice, even though it was everywhere around me.
Last year in New York, I walked over 100 miles and took thousands of photos of one and one font only.
The font’s name is Gorton.
A beautiful deep dive into a font you have definitely seen, but likely never noticed.
The sheer craft that has gone into this article is remarkable. A reminder of the best that the web can be, and a timely palate cleanser in amongst everything else that is going on right now.
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