David Emery Online

Hi there, I’m David. This is my website. I work in music for Apple. You can find out a bit more about me here. On occasion I’ve been known to write a thing or two. Please drop me a line and say hello. Views mine not my employers.

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Under Great White Northern Lights Box Set Pitchfork Review

In the final scene of the White Stripes tour documentary Under Great White Northern Lights, Jack and Meg sit on a bench in front of 88 black-and-white keys. Jack starts to play the piano and sing his ballad "White Moon". Meg starts to cry. It's a heartbreaking, out-of-nowhere surge of intimacy that briefly lifts the curtain on one of the most fascinatingly private bands to ever reach arena-rock ubiquity. It's also one of those revealing moments that raises more questions than it answers.

I don’t think this documentary has really received the fanfare it deserves; while obviously I’m a big massive White Stripes fan so slightly biased, it’s one of the best music documentaries I’ve seen. Incredibly compelling, and a stark reminder that while Jack White is still about and playing in band after band, it’s the White Stripes that made him famous and for good reason.

Also, this review is a lovely bit of writing (not that that’s out of the ordinary for Pitchfork album reviews, though).

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LCD Soundsystem new album reviewed track by track

So what next, when you’ve nothing left to prove? Prove it again, differently. Usually when a band tells you their latest, yet-to-be-aired effort is “the best album we’ve ever made” it’s code for “we’ve lost it completely, but at that mega-volume playback in the expensive studio it felt like we’d got away with it”. This isn’t one of those records. The third, still-untitled LCD Soundsystem album contains a run of heavyweight hits that compress the best elements of their previous work, topped and tailed by some intriguing slow-burners.

Of course as soon as I post something that says we can’t hear any new LCD Soundsystem music yet, what appears on the internet? New LCD Soundsystem music:

DRUNK GIRLS!

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The Orchard

I like this because it encapsulates the journalistic narrative on the music industry perfectly: yet another nail in the coffin of the music industry. Pretty much any story on music is shaped around that narrative, regardless of what the story is and regardless of the truth of the narrative.

In many ways (instruments, publishing, licensing) the music industry is doing better than ever. It is only the record industry that’s dying, just like the wax cylinder industry before it and the mass market for sheet music.

Can we stop the “it’s the record industry that’s dying” narrative as well? From my point of view it’s doing pretty well; it’s different and changing but in no way dying. Although certain chucks are (cough-EMI-cough) that’s nothing to do with the viability of selling recorded music.

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Interview: David Emery, Head of Digital Marketing, Beggars Group

In his role as head of digital at Beggars, David Emery has worked on digital campaigns for albums such as Radiohead’s In rainbows, Vampire Weekend’s Contra, and most recently the debut album from The xx. Sandbox picked his brains on the full gamut of digital marketing, starting with artist websites.

A brief glimpse into where my head’s at currently with regards to things like artist websites, Facebook, apps et al.

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6music and why I don't care

I have never really seen the appeal of radio. I get my news from the internet, the papers, the television. I get my music from any one of the 'cater to your exact needs' online music services like last.fm or spotify or any of the unfairly overlooked podcast and online radio stations. FM/AM radio belongs in cars with tape decks. It does not belong in the age of bluetooth and iPod connectivity as standard.

As previously mentioned I’m a fan of 6music, but I will admit I don’t listen to it very often; occasionally on the weekend at most. I thought it was worth bring attention the other side of the fence – not so much against 6music, but more about the relevancy of radio when we have this whole internet thing.

I don’t agree with this article, but I wonder if many people under the age of 18 actually do.

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MTV channel idents

MTV International (ie MTV in every country bar the US) rolled out a new identity and idents created by MTV's world design studio in Milan in collaboration with Universal Everything last year […] More recently (and potentially confusingly) we reported that MTV (in the US) has tweaked the logo in a separate (and for now localised) rebrand - although that logo tweak WILL impact in MTV International (non US) territories by the end of next year. Now MTV International has added to last year's rebranding exercise by rolling out brand new idents designed specifically for its separate, genre-based channels

Nice ‘brand harmonisation’ you’ve got going on there MTV.

I can’t help but feel like this raft of changes-for-changes-sake – most notably, from my point of view, the rebrand of MTV2 to the vomit-inducing MTV Rocks – is a last ditch attempt to become relevant again when it comes to music videos. It’s not going to work though; music video has found its true home on the internet, and it’s not going to be on TV in any meaningful way for much longer…

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