David Emery Online

Hi there, I’m David. This is my website. I work in music for Apple. You can find out a bit more about me here. On occasion I’ve been known to write a thing or two. Please drop me a line and say hello. Views mine not my employers.

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Lockers vs Streaming Services

I don't get the idea of music locker services like the one Amazon just announced. If I'm going to stream music from the cloud, why should I continue to buy files and collect them? I've been a Rhapsody subscriber for something like 11 or 12 years and although it has taken a while to get used to, I vastly prefer subscription streaming services over file based music. I've just stared using rdio on my Android and on the web and I love it too. I've used Spotify and it is also excellent (once it is fully licensed in the US).

Amazon’s service is certainly interesting, but if you’re going to pay for a cloud-based music service why not use Spotify?

Personally right now – and this makes me sound pretty backwards, I know – I’m quite content with neither; having music on my iPhone which I have with me all the time eliminates the need for a locker-style service, and I pretty much just listen to new music so Spotify isn’t that useful.

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The Universal Sigh

The Radiohead album ‘The King of Limbs’ will be available for purchase in all good record stores everywhere on Monday 28th March, except in the United States of America and in Canada, where for reasons beyond the purview of this writer it will be available from Tuesday 29th March. On VINYL! On COMPACT DISC! As a DOWNLOAD!

To commemorate this momentous occasion, Radiohead have produced a newspaper which will be given away, free, gratis, without cost to the consumer by accredited vendors from a multitude of locations WORLDWIDE!

This is what I’ve been working on for the last few weeks.

Should be a lot of fun on Monday – I’m particularly excited to see how the photos element turns out. I’ll blog about it in more detail in due course…

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Rebecca Black Means The (Internet) Fame Game Has Changed

Earlier today I had lunch with a musician friend who was lamenting the trouble her band was having booking shows in San Francisco. When I asked her how she planned on getting the word out she said, “Get a publicist, or have a video go viral.”

I love the way it’s just ‘have a video that goes viral’ as if that’s something you can just ‘do’. The only thing you can control is whether the video – or your music, for that matter – is any good, so how about focusing on that?

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Piracy doesn't fund the mob or terrorists

A scholarly report funded by the Canadian government and the Ford Foundation investigates the alleged link between copyright infringement and terrorism and finds none. Basically, counterfeiters can't compete with free, and so there's no money in it.

I imagine that the counterfeit market is far more price sensitive then the legitimate market.

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Web Developers Will Now Be Able To Tap Into the Power of Rdio

If you’re a developer interested in integrating music with a social bent into your web apps, start your engines: Super-social music subscription service Rdio is opening its Rdio.com API and affiliate program to developers.

Seems very nifty – certainly more expansive then Spotify’s API. Although, with Rdio’s lack of a free, ad-supported option a little bit less interesting as well (do you really want your user to have to have a $4.99/m account to be able to use your app?).

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It Started With A Click: How to Spawn A Viral Hit

This think tank will inform and inspire those looking to understand how to make music go viral over social media. Lifting the lid and debunking dogma about how to create a viral hit, this illustrated session will combine panel-led debate with open round table discussion providing all with pointers, next step suggestions and an eye on how music will broken in the future.

Come and hear me witter on in person about all this music marketing malarky on Thursday. Hopefully I will have figured out by then how on earth you do make a “viral” hit…

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Island Def Jam Partners With The Echo Nest To Create Opportunities For Developers

In what the companies are calling the first-ever alliance between a major label and the independent app developer community, Island Def Jam and The Echo Nest are partnering to make the label’s catalog available to developers who employ The Echo Nest’s API. [...] As part of this agreement, the label is rendered the publisher of the app, giving it control over distribution and making it privy to a portion of the revenue (the rest goes to the dev and The Echo Nest). In turn, IDJ will market the app and pay music publishers when need be.

Amazing work here – use Island Def Jam’s API and they effectively own your app. I can’t see any serious developer being interested in this.

The idea of being able to access label data through an API is an interesting one – we’re actually mid way through developing one ourself – but I wonder how interesting it is when it’s on a label by label basis; most of the time you’re going to want a much larger range of content I would have thought.

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British Sea Power plans Kinect-augmented webcast

Post-punk naturalists British Sea Power will be commandeering the Roundhouse in London at the end of the month to record a webcast enhanced by augmented reality, provided by a hacked Kinect sensor.

Something we’ve put together at work which should be pretty interesting – you can tune in here on Monday night at 9pm.

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The REAL Death Of The Music Industry

10 years ago the average American spent almost 3 times as much on recorded music products as they do today.

26 years ago they spent almost twice as much as they do today.

An interesting article with lots of lovely graphs, but makes the mistake of lumping the whole of the industry together as one. Sales of certain types of albums are dropping massively, but that’s certainly not true for everything (and there’s plenty of money to made from recorded music, you just have to be smart about it).

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Foo Fighters - White Limo

I’d given up a while ago that the Foo Fighters could do anything other than middle of the road rawk, but they’ve conclusively proven me wrong.

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