Viral, but still funny

11 August 2006

As a neat follow on to my post on music videos below is a rather amusing promo video for the rather excellent Tapes ‘n Tapes.

Now, this video is not a music video in the traditional sense – it features only small snippets of music, and brief bits of an interview – but I’m sure it will get much more traction and generate much more “buzz” then the forthcoming video for their next single will.

Maybe this is a potential solution to the selling music videos problem; more and more what are called “electronic press kits” are produced for an album, which are typically made up of a filmed interview of the artist. For Thom Yorke we released sections of the EPK over time as a video podcast (which worked out really well) – a combination of this along with more humour based short films (obviously different approaches work with different artists) may hold more interest then the traditional music video.

Anyway, enough rambling – enjoy:

From: Articles

11 August 2006