David Emery Online

Hi there, I’m David. This is my website. I work in music for Apple. You can find out a bit more about me here. On occasion I’ve been known to write a thing or two. Please drop me a line and say hello. Views mine not my employers.

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The Dry Side

A perfect example of good design, and improving something that no one would think needs improving.

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Wall-e Full Trailer

I cannot wait – this looks absolutely brilliant:

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How long does a logo last?

Lovely post thinking about the life span of logos. Traditionally it’s always thought that a logo should last a long time but I wonder if actually, from a marketing and branding point of view, you might get more benefit from re-branding every 5 years or so and capitalising on the opportunity to re-market your brand?

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SSSS Equals No SXSW

Airport security really is crazy, isn’t it? I can’t believe that they almost forced a plane to land just because someone got a headcount wrong…

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What’s wrong with this picture?

I can’t see this concept (digital insertion of advertising into pre-recorded video) really taking off, as it surely takes far too much work to have a team of animators (badly) overlaying adverts on billboards in the background of every single episode of a program?

Also, why would anyone think this form of advertising actually works? Just because a logo of a film appears in a video doesn’t mean that has any impact on ticket sales at the box office.

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Jimmy Kimmel's Fucking Ben Affleck

Ok, so this is officially the most childish and immature thing I have ever posted to this blog. It is also possibly the funniest. Please be aware that I, like you, have an extremely low tolerance to ‘funny’ internet videos – rest assured that these are not some of them.

First, watch this:

Then, watch this (which manages to maybe even be better):

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Seth's Blog: Citizens

Surely the name for someone that doesn’t have a relationship with a marketer yet is just a person?

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