David Emery Online

Hi there, I’m David. This is my website. I work in music for Apple. You can find out a bit more about me here. On occasion I’ve been known to write a thing or two. Please drop me a line and say hello. Views mine not my employers.

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Singles are dead

Singles are dead.

Long live tracks.

Earlier today on Twitter there was a discussion going round centring on how difficult it is to find out when a singles’ release date is. And whilst a “discussion on Twitter” isn’t normally the best foundation for, well, anything it reminded me about something I’ve been meaning to write about for a while now but never gotten around to it. Namely that singles, as most people think of them at least, don’t really exist any more (or at the very least are on their deathbed).

Think about it for a second – if a track gets stuck up on YouTube, is that automatically a single? Probably not, right? Ok, how about if it’s put up for sale on iTunes at the same time? That’s a cautious “yes”, that’s a single, but then that swiftly turns into a “ah, probably not” if it turns out that track isn’t being taken to radio. Confusing, isn’t it?

Online the concept of singles really has no meaning. If a song is online – and when I say online I mean streaming or available for download somewhere – then it is “out”. If you have to prescribe a release date to a track...

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Excitement about excitement

BOWIE!”

“Bowieeeee!!!!”

BOWIEOMG

“Bowie isn’t dead!”

BOOOOOOOOOOOOOOOOWIE! BOWIEBOWIEBOWIEBOWIEBOWIEBOWIE! hyperventilates BOWIE! #Bowie”

All these tweets were posted within about 20 minutes of each other yesterday morning.

They simultaneously represent the best and worst of twitter.

Twitter is probably the best tool for breaking news you could think of. I remember in the weeks that followed the 7/7 London bombing when everything felt dangerous, strange and on edge pondering about the idea of a “breaking news” notification system that could pop up something on your computer if something important happened. Now we have that, but not just for what’s important to the world in general, but what’s important to you – a hand picked, curated importance. If something of interest happens and I’m near an open twitter client I’ll know what’s happened within minutes (if not seconds).

Same goes for when a funny picture of a cat get’s uploaded somewhere, but that’s my point – it’s curated.

But whilst we’ve gained something have we lost something as well?

In the speed to report events, there’s no time for opinion, no time for accuracy, no time for anything but “this happened!”. Frothy excitement, with no substance. All bubbles.

Maybe this is fine. The first wave of froth hits the...

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2012 In Music

Welcome one and all to my annual run down of this years music. Well, I say “this” years, but it’s actually last years now but you know what I mean, right?

So, what did [this/last] years music have for us? As seems to be the trend of recent years, a distinct lack of amazing albums to be perfectly honest – sure, I could collate 20 or so into a list but only a couple are good pieces of work from start to finish so it seems like an exercise in futility.

That plus I’m lazy.

Mostly the futility thing, though.

BUT! That’s not to say there hasn’t been lots of good music put out in 2012. Oh no. There are good tracks by the bucket load (playlist load?), and it seems to me that in this day and age counting down anything other then tracks at the end of the year would be foolish – albums only wouldn’t represent half of the good music put out.

And weirdly a lot of that good music is what you might refer to as “pop music”, or at least heavily influenced by the aforementioned pop, but there’s nothing wrong with that now, is there?

Anyway. BRING ON...

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The Mercury Effect (winners edition)

My previous post tracking the iTunes chart placings of the Mercury nominated artists seemed to go down pretty well. And now – as I’m sure anyone reading this knows already – we know that Alt J were the deserving winners.

So, how does winning effect your iTunes chart placing? This is all about cold, hard, sales – right?

If you go back and look at the graph on my previous post, it’s getting a bit… messy. Quite pretty, but pretty eligible. So, for your curious enjoyment, here’s just Alt J’s graph, starting yesterday morning, so it’s easy to see what effect it has (at the time of writing they’re at #2 so that’s not a bad start…):

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The Mercury Effect

A little later then normal we are finally in that yearly UK music industry shit storm that is the Mercury Prize. As per normal the list is “uninspiring” and “does it really represent the best of UK music this year” and “why wasn’t [obscure eletro/metal/folk artist] nominated?!?”.

Side note – it’s entirely possible I follow too many music journalists on Twitter.

For the record there’s a couple of artists on the list that I wouldn’t mind winning, but it doesn’t seem like the most interesting selection of music I’ve ever seen. Nothing that grabs me, or moves music forward in a significant way.

But the music is irrelevant really, isn’t it? What we really want are graphs!

One of the key reasons why anyone actually cares about the Mercury prize is that it has a direct effect on sales of the nominated and winning records. It’s a bit of a circular situation – the industry cares because it increases sales, and it increases sales because the industry cares. And everyone sits there hoping that every year the house of cards stays intact (which it seems to, even when they get it a bit wrong *cough* Speech Debelle).

What I was wondering is what exactly does...

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The Busy Trap

If you live in America in the 21st century you’ve probably had to listen to a lot of people tell you how busy they are. It’s become the default response when you ask anyone how they’re doing: “Busy!” “So busy.” “Crazy busy.” It is, pretty obviously, a boast disguised as a complaint. And the stock response is a kind of congratulation: “That’s a good problem to have,” or “Better than the opposite.”

This rings so true (or at least it would if I had time to read it…).

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