David Emery OnlineWhy Instapaper Free is taking an extended vacation
I don’t need every customer. I’m primarily in the business of selling a product for money.
Such an easy thing to forget – you can’t please all the people all the time, so there’s no point trying.
Focus is the key.
Visit ➔Push Pop Press: Al Gore's Our Choice
Our Choice will change the way we read books. And quite possibly change the world. In this interactive app, Al Gore surveys the causes of global warming and presents groundbreaking insights and solutions already under study and underway that can help stop the unfolding disaster of global warming. Our Choice melds the vice president's narrative with photography, interactive graphics, animations, and more than an hour of engrossing documentary footage. A new, groundbreaking multi-touch interface allows you to experience that content seamlessly. Pick up and explore anything you see in the book; zoom out to the visual table of contents and quickly browse though the chapters; reach in and explore data-rich interactive graphics.
I’m a fan of both eBooks and eMagazines, and consume quite a lot of both on my iPad; this makes all of that look a bit trivial. The potential of tablets as a new medium for information really excites me.
Also, the site has a lovely little design detail – on a desktop it says “Click” and “Rollover”; on the iPad it’s the same design but it says “Tap” instead.
Visit ➔Photosmith, the Lightroom iPad companion, is now available
We’ve had the pleasure of using Photosmith during its beta period and it has already joined our list of must-have photography apps for Apple’s tablet. If you use Lightroom and own an iPad, we strongly recommend checking out Photosmith.
I do hope Apple have something similar up their sleeve for Aperture and the iPad (and I’d be pretty happy if that involved iPhoto for the iPad at the same time…).
Visit ➔I Just Facebook Like You
Brands dramatically overweight the value of the ‘likes’ their campaigns accrue and treat it as pure social signal. And they make spending decisions based on these unformed notions of community, commitment, sociality. They play for the wrong endgames (high like counts, ‘virality’, shares) without architecting deeper, long-lasting experiences that break out of stream thinking.
Facebook “Likes” are a pretty weird thing now they’ve been turned over to marketeers, aren’t they? Speaking from the position of a marketeer, of course.
In the space of a year they’ve managed to completely own and redefine the meaning of the word “like”.
Visit ➔
Followers/Feeds
I always used to rely on people using RSS if they wanted to keep up with the spurious ramblings that I occasionally post up here, but I think it turns out out these days people use services like Twitter, Tumblr and Facebook to do that sort of thing. So, if you’re one of those aforementioned people here are some links to some new feeds for your delectation:
Twitter (not the same as my personal Twitter)
& RSS if you are still using that, like me.
Spotify takes the axe to its free service – can it now claim to slash music piracy?
However, this feels like a bad move. In one feel swoop Spotify is reducing its ability to say, with much credibility, that it is out to reduce the amount of piracy. If you can only listen to 10 hrs, and then only five times to one track, how can Spotify claim that it can significantly eat into the massive amount of file-sharing out there?
Obviously there’s little positive to be drawn from this move, but it was inevitable that Spotify was going to have to make some concessions to be able to launch in the US. The success they’ve had in Europe has made those discussions pretty difficult I imagine, as you’ve got the majors trying to weigh up whether they want to let the genie out of the bottle again.
Personally, I think that the limiting hours aspect of this makes sense, but I’m less keen on the pre-track limits as it just makes the whole offering a bit too complicated from a consumer point of view – I can see the 10hr limit making people upgrade, but the per-track limit making people just listen to something else.
Visit ➔The often-rumored Apple HDTV
I’m wrong a lot whenever I speak in absolutes about Apple’s future plans, but I don’t think they’ll ever release a TV.
I think, for all the reasons Marco lists, that Apple will enter the TV market. It’s fractured, difficult and confusing for the consumer – it reminds me exactly of the pre-iPhone mobile phone market. And the pre-iPod market. And the pre-iPad market.
Visit ➔