David Emery Online

The Dry Side

A perfect example of good design, and improving something that no one would think needs improving.

Wall-e Full Trailer

I cannot wait – this looks absolutely brilliant:

How long does a logo last?

Lovely post thinking about the life span of logos. Traditionally it’s always thought that a logo should last a long time but I wonder if actually, from a marketing and branding point of view, you might get more benefit from re-branding every 5 years or so and capitalising on the opportunity to re-market your brand?

SSSS Equals No SXSW

Airport security really is crazy, isn’t it? I can’t believe that they almost forced a plane to land just because someone got a headcount wrong…

Not learning by example

It seems to me that, even though the music industry has already been through all of this and could serve as a very good example of what not to do, the film and TV industries are making all of the same mistakes when it comes to embracing the effect of the internet on their business.

First things first, they seemed to be blindly stumbling down the path of using restrictive DRM despite the restrictions it’s placing on growing their market. Consumers demand a certain level of control over the product that they are purchasing, and at the moment that control just isn’t allowed; I’m talking about things like being able to media-shift downloaded video (burning onto a DVD, for example), which is prevented by almost every major online video store I’ve come across.

No consumer control = no success.

It feels like what the online video industry needs is what the music industry got when Apple launched the iTunes Music Store; someone who understands that to get people using the service they need to be a bit looser with the freedoms they deny – before iTunes came along, most other music stores featured DRM that didn’t let people burn...

Dreams

There is a time you reach in your life when you have to accept that you will never do certain things.

I will never be an astronaut.

I will never be a Formula 1 driver.

I will never be a musician in a big rock band.

As you’re growing up you get quite accustomed, or at least I did, to a sense of almost limitless possibility. Yes, becoming an astronaut would be a bit of stretch – I wasn’t a foolish child – but still, by the year 2000 everyone would be going to space, right? Things were possible.

However, there comes a point where you realise that actually, no – some things just aren’t going to happen. Worse then that, quite possibly, is the realisation that you don’t want these things to happen.

I’d be a rubbish astronaut – I don’t even like flying for gods sake.

I can’t stay on the track for to long playing Gran Turismo, so I’d probably kill myself before I got to any decent speed in a F1 car. And I find go karting pretty scary.

I find going to more then one gig a week pretty exhausting, so how would I manage to go on tour?

Of course, it’s the last...

What’s wrong with this picture?

I can’t see this concept (digital insertion of advertising into pre-recorded video) really taking off, as it surely takes far too much work to have a team of animators (badly) overlaying adverts on billboards in the background of every single episode of a program?

Also, why would anyone think this form of advertising actually works? Just because a logo of a film appears in a video doesn’t mean that has any impact on ticket sales at the box office.

Jimmy Kimmel's Fucking Ben Affleck

Ok, so this is officially the most childish and immature thing I have ever posted to this blog. It is also possibly the funniest. Please be aware that I, like you, have an extremely low tolerance to ‘funny’ internet videos – rest assured that these are not some of them.

First, watch this:

Then, watch this (which manages to maybe even be better):

Memed

I am currently undecided on the value of the internet meme. Most are painfully unfunny (assuming they are trying to be funny) or at the very least only the funny the first time you see them, not the 321st time. I can has cheezburger I’m looking in your direction.

Some I just plain old don’t get; Barack Obama Is Your New Bicycle – what is going on here? Seriously, is this just odd for the sake of odd or have a missed out on some big cultural thing.

I quite like it though.

On a similar thread is the sub-genre of ‘blog post memes’, which generally take the form of a list of questions the author responds to, revealing a little bit more about them then you might normally get from a more serious post. And of course, they take no effort to write.

You can see what’s coming, can’t you?

Questions stolen from here:

A) Four jobs I have had in my life (other than current job):
Mac software developer, video games sales assistant, mobile phone software tester and freelance web developer (I’m not really freelance now. Much.).

B.) Four movies I would watch over and over:
2001, Pulp Fiction, A New Hope...

Seth's Blog: Citizens

Surely the name for someone that doesn’t have a relationship with a marketer yet is just a person?